The crawl rate for a given website means how fast Google’s bots come back to check for updates and new content. Different websites have different crawl rates depending on various factors. The question is, why is it important for you get Google to drop by your site on a regular basis? What kind of benefit does this offer? When your site gets crawled more frequently, the new material you add will be recognized and indexed more frequently too.
Put these few tips into practice and you’ll be amazed at how much of a difference it will make in the speed with which your site gets ranked for the new material you’ve added.
Sitemaps are key tools to use for your site today.
Without a sitemap there is no way your site can live up to its true profit potential. The search engines rely on sitemaps to point them in the direction of the new material on your site – without one they are lost. If you use WordPress for your site you have the luxury of a plugin: Google XML Sitemaps that creates your sitemap for you. But ignoring to use a sitemap is definitely something that is recommended if you want your site to attract the Google bots on a regular basis. Google doesn’t like pages that are bulky and time consuming to load so make sure your site isn’t filled with them. Keep the pages your site has on task and as small as possible. You want to make the pages as small as you can. Content management systems like WordPress have a lot of attractive widgets, be judicious in using them as they may actually cause your page to load more slowly. This will not only help you enjoy a greatly improved crawl rate but also will be a benefit your visitors will appreciate. Make sure that any designers you hire are completely on the same page with you about load times and page sizes.
Don’t plagiarize – it will do your site much more harm than good in the eyes of search engines. Google in particular hates it. But it’s best to go one step further and not even reuse content from other sources – even if they are yours – so that your website content is completely unique. Google will often penalize sites offering duplicate content by lowering their page rank. With recent changes in the algorithm at Google there have been harsher consequences for sites that are using “rehashed” or copied content. Go one step further though and be sure that you’re using content that adds value to your site in addition to being unique and original. The next move is yours. The next move is yours to make now that you know the steps you need to take. Working with the search engines for traffic and better rank is all you need to do in order to get the wild success and huge flow of traffic you’ve been waiting for. Don’t waste your time putting blackhat methods into place. Give Google what it’s really looking for and see how fast your traffic stats grow.
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